And that's exactly why brands hire us. The Misfits is a Cairo-born creative house making work that's too bold for everyone else — backed by the discipline that lets serious brands say yes.
Born in Maadi and grown across MENA, The Misfits started with a simple bet: the most cautious brands secretly want to be the boldest. We've spent years proving it — making film and design for banks, fintechs and challengers who refuse to blend in.
The misfit-in-chief. Haytham built The Misfits on one conviction — that the most disciplined brands secretly want to be the boldest — and has led the studio's work for banks, fintechs and challengers across MENA.
Behind the founder is a tight crew of 5+ world-class specialists — each a master of their domain across film, art direction, producing, motion and design. We let the work front the studio; the people behind it bring the discipline.
On larger productions we work with a trusted network of specialist production and post partners.